Web Standards & Policies

In general, the TUSM website uses Associated Press (AP) style. TUSM administration, faculty and students have access to the Online AP Style Book via the Hirsh Health Sciences Library.

All text and graphics are copyright of Tufts/TUSM unless otherwise indicated and should not be reproduced without written permission from an appropriate representative.

Follow these best practices to ensure that people will have an easier time finding information on the website and improve search engine optimization.

  • Organize information according to how website visitors will look for it. Don't force navigation to match your internal structure. Use focus groups to understand how visitors search for information.

  • Keep section and page names simple and short — to one or two words, if possible. Don't get stuck trying to name categories too literally. For example, "Our Friends, Partners, Affiliates, Neighbors and Associates" can probably be summed up in one word.

  • Provide appropriate web page structure. Headings, lists, and other structural elements provide meaning and structure to web pages. They can also facilitate keyboard navigation within the page.

  • Flat navigation structures (one level of navigation) are fine for simple web sections. If you have more than 8 categories, you may require tiered navigation (more than one level of navigation), drop down menus or dynamic menus (driven by an internal database).

  • Every page should have a way for a visitor to get back to the previous page, section page, and home page. Use breadcrumb trails or dynamic menu-ing. TUSM templates do this automatically.

  • Every link should make sense if the link text is read by itself. Screen reader users may choose to read only the links on a web page. Certain phrases like "click here" and "more" must be avoided. For example, rather than "click here to find our glossary", use "view our glossary".